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Malaysian Medical Tourism Growing (The Star)

14 February 2009 - To Sime Darby Healthcare chief executive officer Elaine Cheong Pek Yin, one of the ways for Malaysia to better compete with Singapore and Thailand is to have a central government agency headed by an expert on dynamic medical and healthcare marketing and promotion.

This can boost the efforts to brand Malaysian healthcare in a coordinated and systematic manner.

“Medical travel to Malaysia should be seriously acknowledged as a vital source of tourism revenue for the country.

“Hence, concerted efforts must be made to ensure that healthcare providers in Malaysia are internationally accredited and that they subscribe to a high level of clinical and service excellence, besides having superior technology and patient-oriented facilities,” she says.

Sime Darby Healthcare comprises Sime Darby Medical Centre Subang Jaya, Sime Darby Specialist Centre Megah and Sime Darby College of Nursing & Health Sciences.